Ep #43 – Using Marketing Narrative with Tobin Trevarthen

Ep #43 – Using Marketing Narrative with Tobin Trevarthen

Toby is the CEO and Co-Founder of The Narrative Playbook a narrative design-lab.

* Summary of Key Points

  • agile narrative is about being a disrupter in an industry and answers three questions… 1. what are we? 2. how does it work? 3. what comes out of it?
  • two types of equity: use case + case studies
  • navigating swim lanes you don’t see to capture new opportunities in your career

Learn more from Toby:
https://www.thenarrativeplaybook.com/

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