Ep #43 – Using Marketing Narrative with Tobin Trevarthen
Toby is the CEO and Co-Founder of The Narrative Playbook a narrative design-lab.
* Summary of Key Points
- agile narrative is about being a disrupter in an industry and answers three questions… 1. what are we? 2. how does it work? 3. what comes out of it?
- two types of equity: use case + case studies
- navigating swim lanes you don’t see to capture new opportunities in your career
Learn more from Toby:
https://www.thenarrativeplaybook.com/
https://youtu.be/axzu_8tcVZc
Leave A Response