How to Create Belief (Illusion of Truth Effect)

If you could completely reshape your beliefs, would you?  This is one of the simplest and most effective methods for creating belief.  The Illusion of Truth Effect has been used by all personal growth giants and is one of the most commonly understood success secrets to goal setting.  It takes you less than five minutes a day and it works with something you already use; your implicit memory.

Here’s the video:

How to Create Belief (The Illusion of Truth Effect)


  • John

    Reply Reply May 4, 2009

    Hi Steve,

    Great video, I would agree with you that we tend to believe in what we already know and less in what’s new. Intersting concept that I’ll keep in mind and revert back to the next time I’m exposed to something new.

  • Steve

    Reply Reply May 4, 2009

    You’re fast John!

    I just published this video minutes ago… and thank-you.

  • Srinivas Rao

    Reply Reply May 4, 2009

    Great stuff as always Steve. Sounds like my ideas on the limitless power of imagination

  • Steve

    Reply Reply May 4, 2009

    thanks Srinivas,

    It really is limitless… it blows my mind sometimes to realize that I’m only scratching the surface of what’s possible in my own life.

  • Vicki Springer

    Reply Reply August 16, 2011

    He jumps around too much. Should give the principal, then explain and reinforce. All the gab does not make him look professional

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